Starbucks – Efficiency of Apparent Bullying
Slate magazine gives us today’s chuckle. Your daily laugh at the expense of attorneys concerns the overzealous representation of none other than corporate coffee behemoth Starbucks. According to the Slate article, lawyers for Starbucks became concerned when a bar and microbrewery in Cottleville, Missouri, began selling a stout called “Frappicino.” Attorneys for Starbucks sent a cease and desist letter to the microbrew informing them that they were violating a registered trademark of Starbucks. The bar owner was not amused and penned this response. At a very high level, intellectual property law is broken down into three basic categories: patent, copyright, and trademark. Thinking about them in the context of Starbucks, patent would be the specific, unique combination of ingredients in a Frappucino, copyright would be the slogan advertising a Frappucino, and a trademark would be the name “Frappucino” or even the Starbucks logo. The owner of any of these three often has legitimate interests in protecting their intellectual property. Basic economics instructs us that value in a thing often stems from its scarcity or …